In April 2025, PDS Health launched a new business unit: PDS Health Technologies. 

At the start, most prospects came through word of mouth. Stakeholders were already having strong, thoughtful conversations, but oftentimes pointed prospects to their personal LinkedIn profiles to continue them. What was missing was a central place that could carry those conversations forward. 

Our team’s role was to help change that. In addition to serving as the lead writer, I led the content strategy for the site.

This brand had scale, but the patient experience felt fragmented and random. Patients were receiving emails, yet many didn’t feel like they came from the same brand. More importantly, they weren’t helping patients move forward. 

So, we started where timing mattered most: appointment-related emails.

AMAZN HQ is built around a single idea: Shift the Culture. 
We turned that tagline into a living brand. 

The Mouth-Body Connection® message was finally ready to take off. With growing clinical research and cross-platform momentum, we needed to give it the right foundation: content that could both educate patients and convert interest into action. The information was dense and overly clinical. And when your goal is to educate patients and drive appointment referrals, clarity is everything.

I led the full content strategy and rewrite, transforming technical medical-dental insights into clear, human, trust-building journeys. We built authority without losing accessibility–and finally gave the Mouth-Body Connection® the legs to lead.

When you're scaling fast across 1,000+ offices, culture can easily get lost in the shuffle. PDS Health Life Magazine is a strategic tool to unify, inspire, and inform. I helped shape the magazine as more than content. It became a tool to scale culture, celebrate impact, and unify teams at a moment of major growth.

Because when everything's changing, story is what holds it together.