When patients were ghosting after getting treatment recommendations like scaling and root planing, we spotted the gap: no email journey to guide them from "you need this" to "I'm ready." I led the creation of a first-of-its-kind post-consultation experience–grounded in empathy, build for scale.

When you're scaling fast across 1,000+ offices, culture can easily get lost in the shuffle. PDS Health Life Magazine is a strategic tool to unify, inspire, and inform. I helped shape the magazine as more than content. It became a tool to scale culture, celebrate impact, and unify teams at a moment of major growth.

Because when everything's changing, story is what holds it together.

The vision for AMAZN HQ was bold: create the go-to platform for Asian and Asian American athletes, built on identity-first storytelling and community-driven design. But with the 2024 AMAZN HQ All-Star Showcase on the horizon, the digital presence didn't reflect the movement it claimed to lead.

The Mouth-Body Connection® message was finally ready to take off. With growing clinical research and cross-platform momentum, we needed to give it the right foundation: content that could both educate patients and convert interest into action. The information was dense and overly clinical. And when your goal is to educate patients and drive appointment referrals, clarity is everything.

I led the full content strategy and rewrite, transforming technical medical-dental insights into clear, human, trust-building journeys. We built authority without losing accessibility–and finally gave the Mouth-Body Connection® the legs to lead.