case study four
Turning Content into Care
patient support platform
Helping Patients Understand What Their Gums are Telling Them
Smile Generation’s Mouth-Body Connection® campaign is transforming healthcare paradigms by positioning oral health as a critical pillar of systemic wellness.
overview
The Mouth-Body Connection® message was finally ready to take off. With growing clinical research and cross-platform momentum, we needed to give it the right foundation: content that could both educate patients and convert interest into action. The information was dense and overly clinical. And when your goal is to educate patients and drive appointment referrals, clarity is everything.
I led the full content strategy and rewrite, transforming technical medical-dental insights into clear, human, trust-building journeys. We built authority without losing accessibility–and finally gave the Mouth-Body Connection® the legs to lead.
industry
patient support platform
my role
content strategist
platforms
desktop, mobile, and tablet
Appointment-related emails touch nearly every patient and sit at the most time-sensitive points in the journey. If these moments weren’t clear, consistent, and human, patients were more likely to disengage.
That’s why we started here. We turned transactional, lengthy emails into behavior-triggered lifecycle touchpoints–right message, right time.
outcome