We took a systems-level approach, rooted in healthcare communication best practices. First, I segmented content by condition (heart health, diabetes, brain health, cancer, women’s health, and inflammation) to meet users where their concerns were. Then, I wrote the information through a narrative lens–moving patients from “what is this?” to “why it matters” to “what do I do next?”

The Mouth-Body Connection® became the strategic framework for building relevance, trust, and urgency–while giving clinicians a shared, simplified way to explain complex medical relationships.

Each page was designed not just to educate, but to support real patient decisions—and move people from learning to booking with confidence.