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case study five

A Magazine that Moves Culture Foward

healthcare

How a Company Magazine Became the Heartbeat of a 16,000+ Person Organization

Scaling culture, connection, and brand through award-winning internal storytelling.

overview

When you're scaling fast across 1,000+ offices, culture can easily get lost in the shuffle. PDS Health Life Magazine is a strategic tool to unify, inspire, and inform. I helped shape the magazine as more than content. It became a tool to scale culture, celebrate impact, and unify teams at a moment of major growth.

Because when everything's changing, story is what holds it together.


industry

healthcare

my role

lead copywriter

platforms

digital and print

view live project

view live project

view live project

Appointment-related emails touch nearly every patient and sit at the most time-sensitive points in the journey. If these moments weren’t clear, consistent, and human, patients were more likely to disengage.


That’s why we started here. We turned transactional, lengthy emails into behavior-triggered lifecycle touchpoints–right message, right time.

outcome

Two-time "Best Magazine" winner by Ragan Communications and PR Daily.
Used in leadership messaging, culture decks, and onboarding.
Became the internal storytelling engine for PDS Health's brand evolution.

key learnings

Editorial strategy fuels engagement

A clear editorial vision and consistent storytelling significantly increased employee participation and connection.

Editorial strategy fuels engagement

A clear editorial vision and consistent storytelling significantly increased employee participation and connection.

Collaboration drives authenticity

Partnering with leaders and teams enabled us to source genuine stories that resonated across the organization.

Collaboration drives authenticity

Partnering with leaders and teams enabled us to source genuine stories that resonated across the organization.

Data-driven content delivers results

Tracking engagement and feedback allowed us to refine our approach and achieve industry recognition.

Data-driven content delivers results

Tracking engagement and feedback allowed us to refine our approach and achieve industry recognition.

key learnings

Editorial strategy fuels engagement

A clear editorial vision and consistent storytelling significantly increased employee participation and connection.

Editorial strategy fuels engagement

A clear editorial vision and consistent storytelling significantly increased employee participation and connection.

Collaboration drives authenticity

Partnering with leaders and teams enabled us to source genuine stories that resonated across the organization.

Collaboration drives authenticity

Partnering with leaders and teams enabled us to source genuine stories that resonated across the organization.

Data-driven content delivers results

Tracking engagement and feedback allowed us to refine our approach and achieve industry recognition.

Data-driven content delivers results

Tracking engagement and feedback allowed us to refine our approach and achieve industry recognition.

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