UX-Focused Email Journey
We noticed a significant drop-off between patients being recommended for treatment and scheduling it. Our goal was to improve this with a targeted email journey.
APPROACH
To address this, I identified a patient's potential fears and hesitations about committing to the recommended treatment. After understanding their needs, I developed clear, engaging, less technical content that helped patients understand the treatment and its purpose.
Email 1
SOLUTION
Email 2
Collaborating closely with the designer, we implemented a user-centric approach and organized the content to prioritize key information. The design was streamlined using information hierarchy for a more logical flow. We used visual cues such as headings, subheadings, numbered points, and preheaders to help break up the content into digestible sections. We included a prominent CTA to schedule the appointment, followed by educational content with additional CTAs to explore more.
The email journey generated over $1 million in revenue with a 14.29% conversion rate.
CHALLENGE
Create an email journey that does two things: raise awareness and get patients to book their appointment.