Strategic E-Commerce Website and Branding
AMAZN HQ approached me to design a single, cohesive website that combines shop functionality, partnership and sponsors details, an about us page, articles, and information about the AMAZN Foundation.
I wanted each page to echo the brand’s storytelling mission. For the individual prodcut page, I created the ‘Why We Build This’ section to reflect the larger mission.
SOLUTION
We successfully launched a unified, responsive and engaging website. Through the website redesign, we drove social media traction, which resulted in over 17 million accounts in just 30 days.
CHALLENGE
The AMAZN HQ website was fragmented. It needed a single platform that integrated commerce, partnerships, storytelling, and their core mission–into one seamless experience.
APPROACH
The goal was multifaceted: to drive sales, engage the community, amplify athlete stories, and encourage brands to partner with us. Each page was designed with a distinct purpose but needed to maintain a unified tone and identity to appeal effectively to various leads.
The goal was to create a platform that resonates with the community-focused nature of the brand–North America's leading Asian sports media platform and community gathering organization.
DISCOVERY
I immersed myself in AMAZN HQ’s rich content and social media interactions to capture the essence of their community engagement and existing communication style. My research revealed that AMAZN HQ wasn't just about promoting athletes; they were pioneers themselves—bold, empowering, relatable, authentic, and deeply rooted in the community.
WIREFRAME
I began by asking, “How do I reflect this into a website with multiple desired actions from different audiences and user experiences?” When building out the wireframes, I decided on more unique content sections for different purposes. Collaborating with developers, we created unique sections that not only stood out visually but also enhanced interactivity and responsiveness.